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* Entrepreneurship Skills: From Business Idea to Launch
Brandy Dahlen and BE Education
Average rating:
4.9
Number of reviews:(561)
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In this 15 week course, students will develop the essential skills and knowledge needed to start and run their own businesses.
Class Experience
This course is designed to provide students with the essential skills and knowledge needed to start and run their own businesses. Through a combination of lectures, case studies, practical exercises, and guest speakers, students will learn about the entrepreneurial process, including idea generation, business planning, marketing, financing, and managing growth. By the end of the course, students will have developed a comprehensive business plan and be prepared to embark on their...
15 lessons//15 Weeks
Week 1Lesson 1Introduction to EntrepreneurshipCourse overview and objectives Definition and importance of entrepreneurship Characteristics of successful entrepreneurs The entrepreneurial mindsetWeek 2Lesson 2Idea Generation and Opportunity RecognitionTechniques for generating business ideas Identifying and evaluating opportunities Conducting feasibility analysis Case studies of successful business ideasWeek 3Lesson 3Developing a Business ModelIntroduction to business models The Business Model Canvas Creating and testing business models Case studies and examplesWeek 4Lesson 4Market Research and AnalysisImportance of market research Techniques for conducting market research Analyzing market data and customer insights Defining target markets and customer segmentsWeek 5Lesson 5Value Proposition and Competitive AnalysisCrafting a compelling value proposition Understanding competitive advantage Conducting competitive analysis Positioning your business in the marketWeek 6Lesson 6Marketing Strategies for EntrepreneursDeveloping a marketing plan Digital marketing strategies Social media marketing Branding and public relationsWeek 7Lesson 7Sales Strategies and Customer AcquisitionBuilding a sales strategy Techniques for acquiring and retaining customers Sales channels and distribution strategies Measuring sales performanceWeek 8Lesson 8Financial Planning and ManagementIntroduction to financial statements (income statement, balance sheet, cash flow statement) Budgeting and forecasting Managing cash flow Understanding startup costs and financial metricsWeek 9Lesson 9Funding Your BusinessOverview of funding options (bootstrapping, loans, venture capital, crowdfunding) Preparing for investment Pitching to investors Developing a pitch deckWeek 10Lesson 10Building and Managing a TeamHiring and onboarding employees Leadership and management skills Creating a positive company culture Team dynamics and conflict resolutionWeek 11Lesson 11Legal and Regulatory ConsiderationsChoosing a business structure (sole proprietorship, partnership, corporation, LLC) Understanding intellectual property (patents, trademarks, copyrights) Complying with regulations and laws Risk management and insuranceWeek 12Lesson 12Operations and Supply Chain ManagementSetting up business operations Managing the supply chain Quality control and process improvement Using technology to streamline operationsWeek 13Lesson 13Scaling Your BusinessStrategies for scaling and growing a business Managing growing pains and operational challenges Expanding into new markets Case studies of successful business scalingWeek 14Lesson 14Business Plan DevelopmentComponents of a comprehensive business plan Writing and refining your business plan Peer review and feedback sessions Preparing for the final pitchWeek 15Lesson 15Final Presentations and Course Wrap-UpStudents present their business plans to the class Peer and instructor feedback Reflection on the entrepreneurial journey and lessons learned Course summary and next steps
- Course Objectives: Understand the fundamental concepts of entrepreneurship and the entrepreneurial mindset. Develop skills in idea generation and opportunity recognition. Learn how to create and evaluate business models. Gain knowledge in market research and marketing strategies. Understand the financial aspects of starting and running a business. Develop skills in business planning and pitching to investors. Learn strategies for managing growth and scaling a business.
Hi! I’m Karimah. I am an AP authorized teacher. I’m also a mom of four, global citizen, ardent traveler, and communications specialist of 25 years. I’m originally from Alabama but call Raleigh, NC home for now. I’ve spent 15 years traveling and working abroad, primarily in journalism, communications, and marketing. Among the many roles I’ve assumed, I’ve worked as a teacher, AP teacher, university instructor, coach, trainer, consultant, curriculum developer, and evaluator. It goes without saying that my professional passion is helping others effectively communicate – whether through a speech, essay, presentation, or ad. My methodology springs from a singular truth; great communication is about understanding the motivations of the receiver and what you want the end result to be. Once you’re able to understand that, everything else will fall into place! I’ve had immense fun seeing my students bloom into effective communicators. When it “clicks”, there’s an excitement in their eyes, which I look forward to seeing in each of my students’ eyes here!
Homework
Frequency: 1-2 per weekFeedback: available upon requestDetails:Assessment
Frequency: available upon requestDetails:Grading
Frequency: available upon requestDetails:
Course Text: Start. Scale. Exit. Repeat.: Serial Entrepreneurs' Secrets Revealed!. Colin C. Campbell , 2023.
Joined May, 2020
4.9
561reviews
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Popular
Teacher expertise and credentials
3 teachers have a Graduate degree
Master's Degree in Education from University of Toronto
Master's Degree in History from University of Cambridge
Master's Degree from Eastern Michigan University
2 teachers have a Bachelor's degree
Bachelor's Degree in History from Birmingham-Southern College
Bachelor's Degree from University of Alabama at Birmingham
New to Outschool learners, use code BRANDYD2020 for $20 off your first class on Outschool. Let me know if you use this code :) Hi everyone! I am Brandy, and I lead BE Education. This organization includes only the most highly qualified...
Group Class
$20
weekly or $300 for 15 classes1x per week, 15 weeks
45 min
Live video meetings
Ages: 12-17
2-6 learners per class
