$9

weekly

or $85 for all content

Digital Marketing 101: Learn the Basics of Digital Marketing– Independent Study

Ages 12-17

Self-Paced Course

Ready to dive into the world of digital marketing at your own pace? Digital Marketing 101 (flex version) is designed to teach you the fundamentals of marketing in the digital age.

Candace Lee

New on Outschool

10 pre-recorded lessons

10 weeks of teacher support

Choose your start date

1 year of access to the content

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Go at your own pace

Your learner can start learning when they want and progress at the speed that works best for them.

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Start when you want.

Learn at your own pace

Access course material for a full year.

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About Learning Overview Schedule Teacher Reviews

What's included

10 pre-recorded lessons

10 weeks

of teacher support

1 year access

to the content

Projects

1 hour per week. Throughout the course, students will work on a digital marketing portfolio project where they apply the skills they’re learning each week. By the end of the class, they’ll have created a complete marketing plan for a business, product, or personal brand—including social media posts, basic SEO strategies, email marketing ideas, and content examples.

Certificate of Completion

included

Class Experience

Ready to learn how businesses grow online? In Digital Marketing 101, students will get a fun, practical intro to the basics of digital marketing. This course is perfect for teens curious about social media, content creation, email marketing, and more—no prior experience needed!

Over 10 weeks, students will explore topics like branding, target audience, content creation, and email marketing. By the end of the course, they’ll have a starter digital marketing portfolio and a solid understanding of how marketing works in the real world.

To make it easier, I’ll provide custom templates (like social media post mockups, content calendars, and branding guides) to help students practice without starting from scratch!

🗓️ Class Structure:
-Watch short video lessons with examples or slides
-Complete a short quiz for knowledge check (like Kahoot)
-Complete practical assignments (like creating social media posts or email templates)
-Use Padlet to share their work
-This self-paced format lets students work through the material on their own schedule, but they’ll still have weekly prompts to keep them on track.

🎤 My Teaching Style:
I keep things casual, interactive, and student-centered. I’ll break down digital marketing concepts into simple steps and use real-life examples to make learning engaging. Each lesson will be easy to follow and will tie into things students care about, whether it’s fashion, gaming, or sports.

🤝 Learner Interaction:
Although this is an asynchronous course, students will still interact by:
-Posting on Padlet for weekly updates, sharing ideas, and feedback.
-Commenting on each other’s work in the class discussion.
-Receiving feedback from me on their assignments to help them improve.
-I’ll be available throughout the course to answer questions, offer support, and provide feedback.

🎯 Class Expectations:
Students should come ready to:
-Complete weekly lessons and assignments.
-Spend about 30-60 minutes per week on work.
-Engage in discussions and share their ideas.

This is a supportive space where creativity and learning from mistakes are encouraged!

Learning Goals

Understand core digital marketing concepts (SEO, content, social media, email)

Create a content calendar and marketing strategy for a fictional or real brand

Syllabus

5 Units

10 Lessons

over 10 Weeks

Unit 1: Getting Started with Digital Marketing & Building Your Brand

Lesson 1:

Introduction to Digital Marketing

 Understand what digital marketing is, the different types of marketing channels, and how businesses use them to grow online.

Lesson 2:

Branding Your Business

 Learn how to create a strong brand identity for your business, including logos, colors, and mission statements.

Unit 2: Getting to Know Your Audience & Creating Great Content

Lesson 3:

Understanding Your Target Audience

 Learn how to build a customer profile and understand the behavior of your ideal customers

Lesson 4:

Content Creation & Marketing

 Dive into creating compelling content for blogs, social media, and websites to attract and engage your target audience

Other Details

Supply List

To fully participate in this course, learners will need the following:
-A computer or tablet with a reliable internet connection: to access Padlet, Kahoot, Edpuzzle and etc. 
-A Google account (tools like Docs and Slides)
-Access to Canva (free design tool) — students can use a free account or work from shared templates provided in class
-Optional: A notebook or digital space for brainstorming and note-taking

📁 Provided Materials
-Templates
-Weekly slide decks and mini-lesson notes
-Project prompts and reflection guides
-Links to helpful tools and examples

Language of Instruction

English (Level: B1)

External Resources

In addition to the Outschool classroom, this class uses:

Sources

We’ll occasionally use a few safe and education-friendly tools to support creativity and project sharing: Padlet – used for posting project updates and reflections (no account required; students will use a private class link and post anonymously or with nicknames). Canva– some students may use Canva to create mockup posts or visuals. If used, they can access it with a free account or without signing in through shared templates. Kahoot (for review games) – used to play short, interactive quizzes (no account required—students join with a game PIN). All tools are used strictly for educational purposes only, and we make sure students know how to participate safely. No outside communication or personal information is required at any time.

Meet the teacher

Candace Lee

Joined January, 2025

New on Outschool

Profile

Teacher expertise and credentials

With over 15 years of experience, I’ve had the pleasure of working with students in both traditional classrooms and homeschool settings. As a certified ELA and Business teacher, I’m passionate about making lessons engaging and relevant to real-world situations.

I’ve taught students of all ages, from middle school to teens, and have a strong track record of creating hands-on, interactive lessons that inspire curiosity. I also have experience running digital marketing campaigns in my own business, which allows me to bring real-world knowledge into the classroom.

I’m excited to help your child explore digital marketing in a fun and practical way, giving them skills they can use now and in the future!