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Design Logos Like a Graphic Designer

Each session in this ongoing Graphic Design class brings a new challenge to wow a different "client" with a thought out logo design that meets client needs, encouraging creativity and honing planning skills along the way.
Ami Dehghan
Average rating:
5.0
Number of reviews:
(5)
Class

What's included

1 live meeting
55 mins in-class hours per week

Class Experience

Want to try out a graphic design career? This ongoing class will give you a sample of what that can look like, but it isn't only for aspiring graphic designers or artists.

That's because graphic design is one of many types of artistic career paths, and plenty of the necessary skills can be applied to all kinds of other fields. Designing is all about learning to listen, analyze, plan, take feedback, and make adjustments until you get the result you are working for while still making sure to meet deadlines. These useful skills are fun to learn through the process of designing logos in mini sessions with mock clients.

Each session will start with a presentation introducing a new client brief, some logo design basics, and researched assignment background for learners to analyze. Then, learners will discuss the client's needs, goals, target audience, preferences, etc. Students will learn to value their work by setting prices. We will then go through a few phases of sketching, with feedback sessions between each phase. Finally, learners will create their final logo and present it to the client. Students are encouraged, though not required, to further finalize their logo outside of class if they want to create a portfolio.

For the most part, all work from initial ideas to final drafts will be done on paper. We will occasionally collaborate on the whiteboard.  Unless it becomes distracting, I like to keep mics, chat, and cameras on to make it easier to communicate and ask questions. Interaction helps us learn from each other, but it's okay if you prefer to work quietly.

As an ongoing class, this course is as casual or serious as you want it to be. Learners are welcome to join for a specific session that appeals to them or come for ongoing sessions and build a portfolio if they'd like.  

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Tentative schedule of client type. Subject to change. With advanced notice, I'm open to client suggestions from students! Getting involved in your learning is something I highly encourage.

Week of July 24 - July 30
Ice Cream Parlor

Week of July 31 - Aug 6
Live Music Coordinator

Week of Aug 7 - Aug 13
Scientist Social Media Influencer

Week of Aug 14 - Aug 20
Clothing Boutique

Week of Aug 21 - Aug 27
Boba/ Pearl/Tapioca Drink Cafe

Week of Aug 28 - Sept 3
Shoe Company

(No class Sept 4 - 10)

Week of Sept 11 - Sept 17
Online Shop for Handmade Jewelry

Week of Sept 18 - Sept 24
Spa

Week of Sept 25 - Oct 1
No class

Week of Oct 2 - Oct 8
Cookie Shop

Week of Oct 9 - 15
Personal Logo - Initials

Week of Oct 16 - Oct 22
Ice Cream Parlor

Week of Oct 23 - Oct 29
Live Music Coordinator

Week of Oct 30 - Nov 5
Scientist Social Media Influencer

Week of Nov 6 - Nov 12
Clothing Boutique

Week of Nov 13 - Nov 19
Boba/ Pearl/Tapioca Drink Cafe

Week of Nov 20 - Nov 26
Shoe Company

Nov 27 - Dec 3
Personal Logo - Graphic
Learning Goals
Learners will work on understanding a client's needs and learn to give helpful feedback and accept it in return. Planning and time management skills will be emphasized as this is a highly condensed version of the design process. Though established art skills are not required for this course, repeated sessions will improve them since practice really does help.
learning goal

Other Details

Supply List
- Plenty of paper. A sketchpad is useful but not required. Vellum is great for serious designers to uses on final drafts. Plain white, graph paper, or tracing paper work well for planning.
- Pencil and eraser
- Black pen, marker, felt tip pen, etc. (I do not recommend ball point pens for final drafts) 
- Markers or Colored pencils. Other coloring medium okay. 
- A folder for ongoing students to keep their work.

Out of unlined, plain paper? Your markers run dry? Join anyway. We can always make it work! 

Prefer to draw on a tablet? Digital art is fine for the final logo portion of each class, however I will not be teaching any applications so students should have a basic knowledge of their digital drawing tools. Some learning as you go is okay. All drafts and planning should be done on physical paper.
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Joined May, 2022
5.0
5reviews
Profile
Teacher expertise and credentials
I am a former homeschooler with a design background. Though not a graphic designer, my life has involved design in the forms of architecture, art, and interior design. I'm going to count my husband being a graphic designer for years in there too! This class is modeled after a few different college design courses I have had the pleasure of taking-- varying in the form of design they focused on, yet sharing aspects that made their lessons universal. I have combined those aspects into the method we will use in this class, which becomes a compressed version of the design process. 

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Live Group Class
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$12

weekly
1x per week
55 min

Completed by 6 learners
Live video meetings
Ages: 12-16
2-10 learners per class

This class is no longer offered
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