$300
for 15 classes* Comprehensive Marketing Fundamentals
New class
Ages 12-17
Live Group Course
Live video meetings
1x per week, 15 weeks
2-6 learners per class
45 min
What's included
15 live meetings
11 hrs 15 mins in-class hoursHomework
includedAssessment
includedGrading
includedClass Experience
US Grade 9 - 12
Whether you're a budding entrepreneur, a marketing professional looking to upskill, or simply curious about the field, this course offers a solid foundation in marketing principles and practices. This course provides a comprehensive overview of marketing principles and strategies. Students will learn the fundamental concepts of marketing, including market research, consumer behavior, branding, advertising, digital marketing, and more. Through case studies, discussions, and practical exercises, students will develop the skills necessary to create effective marketing campaigns and strategies. Course Objectives: Understand the core principles and concepts of marketing. Analyze market trends and consumer behavior. Develop strategies for market segmentation and targeting. Create compelling brand identities and positioning. Explore various marketing channels and tactics, including digital marketing. Evaluate the effectiveness of marketing campaigns. Apply marketing principles to real-world scenarios and case studies. Each session will include a mix of lectures, discussions, activities, and multimedia presentations to enhance learning and engagement. Additionally, guest speakers from the industry may be invited to provide insights into specific topics.
Learning Goals
Understand the core principles and concepts of marketing.
Analyze market trends and consumer behavior.
Syllabus
15 Lessons
over 15 WeeksLesson 1:
Introduction to Marketing
45 mins online live lesson
Lesson 2:
Market Research and Analysis
45 mins online live lesson
Lesson 3:
Consumer Behavior
45 mins online live lesson
Lesson 4:
Branding and Positioning
45 mins online live lesson
Other Details
Language of Instruction
English (Level: A1)
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Sources
A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject - in One Book! Jessup, John. Sirius, 2022.
Offered by
Teacher expertise and credentials
1 teacher has a teaching certificate
Missouri Teaching Certificate
5 teachers have a Graduate degree
Master's Degree in Computer Science from Maryville University
Master's Degree in Education from University of Toronto
Master's Degree in History from University of Cambridge
Master's Degree from Eastern Michigan University
Master's Degree in History from Northwestern University
Master's Degree in Religious Studies from Yale University
5 teachers have a Bachelor's degree
Bachelor's Degree in Biology/Biological Sciences from Rutgers University
Bachelor's Degree in History from Birmingham-Southern College
Bachelor's Degree from University of Alabama at Birmingham
Bachelor's Degree from Middle East Technical University
Bachelor's Degree in History from Millersville University
Hi! I’m Karimah. I am an AP authorized teacher. I’m also a mom of four, global citizen, ardent traveler, and communications specialist of 25 years. I’m originally from Alabama but call Raleigh, NC home for now. I’ve spent 15 years traveling and working abroad, primarily in journalism, communications, and marketing. Among the many roles I’ve assumed, I’ve worked as a teacher, AP teacher, university instructor, coach, trainer, consultant, curriculum developer, and evaluator.
It goes without saying that my professional passion is helping others effectively communicate – whether through a speech, essay, presentation, or ad. My methodology springs from a singular truth; great communication is about understanding the motivations of the receiver and what you want the end result to be. Once you’re able to understand that, everything else will fall into place!
I’ve had immense fun seeing my students bloom into effective communicators. When it “clicks”, there’s an excitement in their eyes, which I look forward to seeing in each of my students’ eyes here!
Reviews
Brandy Dahlen Yun and BE Education suggests this class next...
* Entrepreneurship Skills: From Business Idea to Launch
Brandy Dahlen Yun and BE Education
4.9
(636)
$20 per class
Group Class
15 wks, 1/wk, 45 min
12-17
Other classes by Brandy Dahlen Yun and BE Education
Other classes by Brandy Dahlen Yun and BE Education
Parents also liked
* Comprehensive Marketing Fundamentals
Brandy Dahlen Yun and BE Education
4.9
(636)
$20 per class
Next session at 2 PM on Sat 5/31
Group Class
15 wks, 1/wk, 45 min
12-17
Intro to Careers Marketing Career ~ Creating a Commercial, Ad, or Brochure
Michael Scott Gullett
4.9
(153)
$14 per class
Next session at 5 PM on Sat 4/12
Group Class
1 wk, 2/wk, 25 min
13-18
Social Media Marketing & Content Creation Masterclass Part 1 (6-Week Course)
Bloom Academy
4.8
(63)
$54 per class
Next session at 10 PM on Monday
Group Class
6 wks, 1/wk, 1 hr
13-18
Let's Learn Business: All About Digital Marketing (11-14 Years)
Let's Go Learning
4.8
(3,750)
$12 per class
Next session at 8 PM on Tuesday
Group Class
1/wk, 35 min
11-14
Let's Learn Business: All About Digital Marketing (15-18 Years)
Let's Go Learning
4.8
(3,750)
$12 per class
Next session at 8 PM on Fri 3/7
Group Class
1/wk, 35 min
15-18
Let's Learn Business: All About Digital Marketing (7-11 Years)
Let's Go Learning
4.8
(3,750)
$12 per class
Next session at 9:40 PM on Wednesday
Group Class
1/wk, 35 min
7-11
Intro to Careers Marketing ~ the Art of Creaking a Logo & Slogan (CTE) by Mr. G!
Michael Scott Gullett
4.9
(153)
$15 per class
Next session at 1 PM on Thu 3/13
Group Class
1 wk, 1/wk, 40 min
13-18
Semester Business Exploration Part 1 Marketing, Pricing, Finance, Graphic Design
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$18 per class
Next session at 5 PM on Tue 4/15
Group Class
10 wks, 1/wk, 50 min
13-17
Branding Bootcamp: Photos That Sell for Social Media & Business for Ages 10-13
Erika Hatfield & Next Level Photo Education
4.9
(480)
$25 per class
Next session at 3 PM on Monday
Group Class
2 wks, 1/wk, 50 min
10-13
1:1 Private Class: Kids Business Assistance - Help W/ Planning, Logos, Marketing
Raymond Mullikin (Raytoons Comics)
4.9
(488)
$45 per session
1-on-1 Coaching
On Demand
7-18
Teen Entrepreneur + Business Product, Pricing, Marketing + More
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$28 per class
Next session at 4 PM on Fri 4/11
Group Class
1 wk, 1/wk, 55 min
13-17
Teen Social Media Marketing & Content Creation Masterclass for Musicians
Bloom Academy
4.8
(63)
$52 per class
Next session at 11 PM tomorrow
Group Class
6 wks, 1/wk, 1 hr
11-16
Social Media Marketing for Teen Entrepreneur Artist Business Hobby
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$28 per class
Next session at 4 PM on Fri 4/11
Group Class
1 wk, 1/wk, 1 hr
13-17
1:1 Private Semester Business Class for Young Entrepreneurs: Marketing, Finance
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$75 per session
1-on-1 Coaching
On Demand
9-18
Draw Your Business Idea! Art, Marketing + Critical Thinking
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$24 per class
Next session at 5 PM on Tue 4/8
Group Class
1 wk, 1/wk, 45 min
6-9
Semester Business, Young Entrepreneur Part 1 Marketing, Pricing, Public Speaking
Allison Bishins, Entrepreur + Business Classes
4.9
(95)
$18 per class
Next session at 3 PM on Tue 4/8
Group Class
10 wks, 1/wk, 45 min
9-12
More to explore
Magnet
Voice Coach
Tween Entrepreneurs
Small Group Singing Lessons Royal Conservatory Of Music
Lets Learn Japanese 18
Science Exploration
Ballet for Beginners
Lets Learn Mandarin
2d & 3d Unity
Little Keynote
We Are Writers for Narrative Information Fantasy And Opinion Writing
Mastering The Five-paragraph Essay
Stock
Draw A Unicorn
Homework Help
Learning French
Build With Clay
Private Vocal Lesson
Spanish To English
Hitch Hiker Guide Guide To Galaxy