Clicks to Cash-Digital Marketing Essentials for Entrepreneurs
Learn the essentials of digital marketing, from branding to social media strategies. In this hands-on course, you’ll create your own marketing plan, design ads using Canva, and explore tools to grow your business.
Hidi Malnory
Average rating:
5.0
Number of reviews:(1)
New on Outschool
What's included
8 live meetings
7 hrs 20 mins in-class hoursAssignments
1-2 hours per week. includedCertificate of Completion
1 after class completionClass Experience
US Grade 9 - 12
Beginner Level
This 6–8 week course is designed for young entrepreneurs who want to market their products or ideas effectively online. Whether you have a business or are dreaming of starting one, this class will equip you with practical skills in: Branding your business Designing eye-catching ads and social media content Planning effective marketing strategies Understanding email marketing and video creation Each week, we’ll focus on a new aspect of digital marketing, with hands-on activities and tools like Canva. By the end of the course, you’ll walk away with a marketing plan and visuals to kickstart your business journey.
Learning Goals
Branding Your BusinessPlanning and creating effective digital marketing strategies
Syllabus
8 Lessons
over 8 WeeksLesson 1:
Week 1: Introduction to Digital Marketing
What is digital marketing, and why is it important?
Key concepts: branding, target audience, and value proposition.
Interactive Activity: Identify successful digital marketing campaigns. 55 mins online live lesson
Lesson 2:
Week 2: Creating Your Brand Identity
Understanding branding (logos, colors, tone).
Using Canva to design a logo and social media templates.
Homework: Create 2-3 branding assets for your business idea. 55 mins online live lesson
Lesson 3:
Week 3: Social Media Marketing Basics
Overview of major platforms: Instagram, Facebook, TikTok, Pinterest.
Choosing the right platform for your business.
Content strategies: What to post, when, and how often.
Homework: Plan and draft 3 social media posts for your brand. 55 mins online live lesson
Lesson 4:
Week 4: Canva for Marketing
55 mins online live lesson
Other Details
External Resources
Learners will not need to use any apps or websites beyond the standard Outschool tools.
Joined November, 2024
5.0
1reviews
New on Outschool
Teacher expertise and credentials
Bachelor's Degree in Finance from Texas Tech University
Hi, I’m Hidi! I’m passionate about teaching young entrepreneurs the skills they need to succeed in today’s fast-paced, digital world. With a degree in Business Finance and over a decade of experience teaching entrepreneurship and leadership, I love empowering students to turn their ideas into actionable plans.
I’ve homeschooled my two children for 13 years and taught entrepreneurship and history at my local co-op for the last four. My students have gone on to create businesses, sell products, and even participate in entrepreneur fairs showcasing their work.
In addition to teaching, I’ve built a successful career in network marketing, where I reached the top of my company by mastering digital marketing strategies, including branding, social media management, and email campaigns. I’ve also launched my own digital products, like Canva-designed invitations, which further fuel my love for creative business solutions.
My classes focus on hands-on learning, from designing a logo to creating a full marketing plan. I believe students learn best when they can immediately apply what they’ve learned to their own ideas and passions. Whether you’re starting your first business or looking to level up your skills, I’m here to guide and inspire you on your entrepreneurial journey!
Reviews
Live Group Course
$20
weekly or $160 for 8 classes1x per week, 8 weeks
55 min
Live video meetings
Ages: 14-18
1-12 learners per class
