Business Startup Roadmap: From Idea to Execution
In this 8-week online course, students will learn the foundational elements of starting and running a successful business—from business ideation, market research, budgeting, marketing, developing a business plan, and more!
year old learners
learners per class
Meets 1x per week
Over 8 weeks
90 minutes per class
Welcome to our online class where students will embark on an exciting 8-week online adventure where they’ll uncover the secrets to launching and thriving in their very own business! Structured for students in grades 8 through 12, the course aims to provide a comprehensive introduction to entrepreneurship. Throughout this course, students will learn the foundational elements of starting and running a successful business—exploring everything from generating amazing business ideas, conducting...
Students will learn the foundational elements of starting and running a successful business. This includes business ideation, learning how to do market research, how to budget, how to market their product or service, how to develop a business plan, and how to present their business idea.
A seasoned educator (18 years+), trainer, and entrepreneur, Dr. JerMara Davis Welch is a former classroom teacher, has worked as a teacher educator and supervisor, served for four years as the Assistant Dean and Director of Teacher Education for the University of California, Riverside, and presently works in business operations management. JerMara is a graduate of the University of Arizona, wherein she received her Ph.D. in Teaching and Teacher Education in 2015. She received her Master of Arts in Education from Azusa Pacific University and a Bachelor of Arts in Communications (emphasis in public relations) from California State University, Fullerton. Having a mind for business and a mentor’s heart, JerMara is passionate about training and opening up young people to the world of entrepreneurship.
The type of homework assigned in this course is individual and group assignments. The individual and group assignments lead to a group capstone project—developing a business plan and pitch.
Students will need to have (or have access to) a Google account, a Canva.com account, and a Grammarly.com account. All platforms provide free accounts.
In addition to the Outschool classroom, this class uses:
- Google Drive
- Google Docs
- Pear Deck
- Google Classroom
- Khan Academy
- Pew Research Center
- Google Trends
- U.S. Census Bureau
- U.S. Small Business Administration
- Texas Secretary of State
- California Secretary of State
- U.S. Chamber of Commerce
- Internal Revenue Service (IRS)
- National Federation of Independent Business
- Federal Deposit Insurance Corporation
- Massachusetts Institute of Technology (MIT) Open Learning Library
Students will be both informally and formally assessed in this course. Informal assessments will be a mixture of (but not limited to) class discussions, think-pair-share, reflective journals, and interactive quizzes. Formal assessments will consist of the business plan presentation and business pitch—both of which will be rubric-based.
1 hour 30 minutes per week in class, and an estimated 2 - 4 hours per week outside of class.