Students will learn:
-Stories behind famous company rivalries - the Business Battles that have shaped famous companies
-To share opinions about business decisions, ethics, and motivation behind company actions
-What a company is
-Public vs private companies
-How advertising influences consumers and product innovation
-What profit it is and why this motivates companies
-How stock prices reflects investor's opinions of a company's future success or failure

Class Topics Covered Each Day:

Week 1: 
What is a company? 
Public vs private companies
Who runs a company (senior management, board of directors)

Case #1  Musk vs Twitter
Case #2 - Google vs Microsoft: The AI race:  

Week 2:
Companies Behaving Badly
Brand Image and Target Market, Products that harm?
Case #3 - Sketchers
Case #4 - Charged lemonade
Case #5 - Nestle
Case #6- Volkswagon

Week 3:
The Tech Industry - Silicon Valley, the players, the products
Case #7 - Bad Blood Blood between Apple and Microsoft - advertising campaign 

Week 4:
Venture Capital Competition - Shark Tank investors vs Entrepreneurs
Case #8:    Touch up Cup

As a former Investment Banker and certified Business Education Teacher,  I love teaching about businesses, how advertising influences product innovation, and stock marketing Investing!  My experience in the industry gives me a deep knowledge of business strategy and stock investing.   My students love the Business Battle course because the stories are compelling, involve famous companies they know, and teach important business concepts in a fun and entertaining way.  

Based on my extensive experience teaching this subject, I know how to make it interesting and memorable.  I use video clips and engaging photos and quotes  to make the content  easy to understand and remember.  This class is interactive, not lecture based, so students will have the opportunity to discuss, share experiences, and ask questions.  I will help students discover how current events, public opinion, and pressure from investors effect decisions and stock prices so they are more interested the world around them.

To showcase company and economic news, and stock prices we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for news and financial information.  We use Wall Street Survivor, and educational site with easy to follow, engaging videos on topics such as IPOs.