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Business Battles –the AI Race, Shark Tank, Unethical Business Practices

Class
Lisa Kornberg
Average rating:4.9Number of reviews:(1,089)
Popular
Surprising stories of companies behaving badly to make more money. We'll explore whether Elon Musk is a genius or a scoundrel. Learn about the people, products, & motivation that drive innovation and company success or failure.

Class experience

  • Students will learn: -Stories behind famous company rivalries - the Business Battles that have shaped famous companies -To share opinions about business decisions, ethics, and motivation behind company actions -What a company is -Public vs private companies -How advertising influences consumers and product innovation -What profit it is and why this motivates companies -How stock prices reflects investor's opinions of a company's future success or failure Class Topics Covered Each Day: Week 1: What is a company? Public vs private companies Who runs a company (senior management, board of directors) Case #1 Musk vs Twitter Case #2 - Google vs Microsoft: The AI race: Week 2: Companies Behaving Badly Brand Image and Target Market, Products that harm? Case #3 - Sketchers Case #4 - Charged lemonade Case #5 - Nestle Case #6- Volkswagon Week 3: The Tech Industry - Silicon Valley, the players, the products Case #7 - Bad Blood Blood between Apple and Microsoft - advertising campaign Week 4: Venture Capital Competition - Shark Tank investors vs Entrepreneurs Case #8: Touch up Cup
As a former Investment Banker and certified Business Education Teacher,  I love teaching about businesses, how advertising influences product innovation, and stock marketing Investing!  My experience in the industry gives me a deep knowledge of business strategy and stock investing.   My students love the Business Battle course because the stories are compelling, involve famous companies they know, and teach important business concepts in a fun and entertaining way.  

Based on my extensive experience teaching this subject, I know how to make it interesting and memorable.  I use video clips and engaging photos and quotes  to make the content  easy to understand and remember.  This class is interactive, not lecture based, so students will have the opportunity to discuss, share experiences, and ask questions.  I will help students discover how current events, public opinion, and pressure from investors effect decisions and stock prices so they are more interested the world around them.
In addition to the Outschool classroom, this class uses:
To showcase company and economic news, we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for company news and financial information. We use Wall Street Survivor, and educational site with easy to follow, engaging videos on specific topics such as IPOs. 

All content used in this course is age appropriate and does not include any sensitive topics (political, sexual, violent, etc.). 
To showcase company and economic news, and stock prices we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for news and financial information.  We use Wall Street Survivor, and educational site with easy to follow, engaging videos on topics such as IPOs. 
Joined August, 2019
4.9
1089reviews
Popular
Profile
Teacher expertise and credentials
Master's Degree
NewYork Teaching Certificate
NewYork Teaching Certificate
Check my new course and $15 coupon: Career and College Readiness: Personal and Professional Success for High School Students
Use coupon code: KORNBGETREADY15

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Group Class

$88

for 4 classes
1x per week, 4 weeks
60 min

Completed by 32 learners
Live video meetings
Ages: 9-14
4-10 learners per class

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