Business Battles –the AI Race, Shark Tank, Unethical Business Practices
Surprising stories of companies behaving badly to make more money. We'll explore whether Elon Musk is a genius or a scoundrel. Learn about the people, products, & motivation that drive innovation and company success or failure.
Lisa Kornberg
Average rating:
4.9
Number of reviews:(1,264)
Popular
Rising Star
What's included
4 live meetings
4 in-class hoursClass Experience
Get $10 off this class with coupon code KORNBSPRING2510 until May 31, 2025. Do you like stories about powerful, famous people? Are you interested in finding out more about how the Elon Musk, the richest person on the planet, gained control of Tesla and grew his fortune? Or how Volkswagen rigged emission tests to make it seem like the cars were safe for the environment. Business Battles - is a fun look behind the scenes at some of the best known companies and what they have done to get ahead. This includes false adverting, lying to customers, and rigging quality control tests.. Students will get to see some historic business rivalries, the biggest business scoundrels, huge mistakes and big strategic successes. The course will showcase famous company competitors and how they battled their way to the top of their industry. Students will enjoy seeing see how key decisions and events shape a company's fortunes, their stock prices, and even the products we use today. The course meets 1x a week for 4 weeks -each class session is 1 hour long. This class will use video clips, engaging photos/ graphics to tell stories that will motivate students to learn more about business, the power of advertising, the stock market. Students will get to be CEOs and as we discuss the "what ifs" and "should haves" of critical moments in famous companies' histories. Students will learn how to think like a business owner and utilize resources to find out more! This class is interactive, game driven, not lecture-based, so students will have the opportunity to discuss, share opinions, and ask questions. I will help students discover how current events affect company's decisions about the products to make, sell, and promote now so they are more interested in the world around them. Using video clips, examples of real companies like Facebook, Uber, and Amazon, you will quickly enhance your business and stock market knowledge.
Learning Goals
Students will learn:
-Stories behind famous company rivalries - the Business Battles that have shaped famous companies
-To share opinions about business decisions, ethics, and motivation behind company actions
-What a company is
-Public vs private companies
-How advertising influences consumers and product innovation
-What profit it is and why this motivates companies
-How stock prices reflects investor's opinions of a company's future success or failure
Class Topics Covered Each Day:
Week 1:
What is a company?
Public vs private companies
Who runs a company (senior management, board of directors)
Case #1 Musk vs Twitter
Case #2 - Google vs Microsoft: The AI race:
Week 2:
Companies Behaving Badly
Brand Image and Target Market, Products that harm?
Case #3 - Sketchers
Case #4 - Charged lemonade
Case #5 - Nestle
Case #6- Volkswagon
Week 3:
The Tech Industry - Silicon Valley, the players, the products
Case #7 - Bad Blood Blood between Apple and Microsoft - advertising campaign
Week 4:
Venture Capital Competition - Shark Tank investors vs Entrepreneurs
Case #8: Touch up Cup
Other Details
Parental Guidance
To showcase company and economic news, we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for company news and financial information. We use Wall Street Survivor, and educational site with easy to follow, engaging videos on specific topics such as IPOs.
All content used in this course is age appropriate and does not include any sensitive topics (political, sexual, violent, etc.).
External Resources
In addition to the Outschool classroom, this class uses:
Sources
To showcase company and economic news, and stock prices we use Yahoo Finance (finance.yahoo.com). It is a free, well known and respected site for news and financial information. We use Wall Street Survivor, and educational site with easy to follow, engaging videos on topics such as IPOs.
Joined August, 2019
4.9
1264reviews
Popular
Rising Star
Teacher expertise and credentials
New York Teaching Certificate
Master's Degree from Hofstra University
As a former Investment Banker and certified Business Education Teacher, I love teaching about businesses, how advertising influences product innovation, and stock marketing Investing! My experience in the industry gives me a deep knowledge of business strategy and stock investing. My students love the Business Battle course because the stories are compelling, involve famous companies they know, and teach important business concepts in a fun and entertaining way.
Based on my extensive experience teaching this subject, I know how to make it interesting and memorable. I use video clips and engaging photos and quotes to make the content easy to understand and remember. This class is interactive, not lecture based, so students will have the opportunity to discuss, share experiences, and ask questions. I will help students discover how current events, public opinion, and pressure from investors effect decisions and stock prices so they are more interested the world around them.
Reviews
Live Group Class
$88
for 4 classes1x per week, 4 weeks
60 min
Completed by 37 learners
Live video meetings
Ages: 10-15
4-8 learners per class
