Branding Basics: Canva for Business Marketing, Design and Entrepreneurship
A course for learners who have used Canva but would like to develop their understanding and skills linked to branding for small businesses.
Ms Riot: Empowering Teens Through Education
Average rating:
5.0
Number of reviews:(52)
Star Educator
What's included
4 pre-recorded lessons
4 weeks
of teacher support1 year access
to the contentProjects
1 hour per week. Learners will be set 4 different design challenges.Certificate of Completion
Certification of completion available by requestClass Experience
US Grade 8 - 11
In this 4-week, self-paced class, learners will take their Canva design skills further by focusing on branding and social media marketing. This course takes the best of both worlds: 🌱It builds on the foundations of brand identity (logos, color theory, typography) to give learners the tools to create a strong visual presence for a business. 🌱It adds practical, real-world marketing applications by teaching students to create both digital and print materials—skills that are valuable in any modern business. Learners will explore concepts such as brand identity, logo design and brand voice. They will be set a design challenge at the end of each lesson - which they will complete independently in Canva. 🎬Each of the 4 lessons are delivered on the Nearpod platform. There will be videos (of me teaching core concepts) and activities to complete on-screen. Each lesson will end with a specific design challenge to be completed in Canva. Learners are encouraged to share their designs with me. This is an ideal follow-on course after my course "Canva and Entrepreneurship - Learn Canva and Business Marketing" which leads learners through using Canva to create simple business marketing designs. This course dives more deeply into design principles and theories, and sets more detailed and specific design briefs.
Learning Goals
Understand the elements of brand identity: logos, colors, fonts and voice.Explore how branding changes for various target audiences.
Syllabus
4 Lessons
over 4 WeeksLesson 1:
Brand Identity
Explore logos, color palettes, fonts and brand voice. Learners will design a logo for a design brief. Lesson 2:
Target Audiences
Explore customer profiles and brand positioning. Learners will design an Instagram post for a specific target audience of their choice. Lesson 3:
Label Design
Explore visual branding and clear messaging. Learners will design a product label. Lesson 4:
Social Media Video Content
Explore short-form video creation with Canva Other Details
Pre-Requisites
Learners should have used Canva, or be able to explore it independently. This course does not take them step-by-step though using Canva - learners learn about branding and design basics to apply indendently in Canva.
Supply List
Canva - Canva is available as a free or paid-for service. This class can be completed on a free account, however the paid account provides more options (for example, more templates, more fonts and more graphics).
1 file available upon enrollment
Language of Instruction
English (Level: B2+)
Joined January, 2024
5.0
52reviews
Star Educator
Teacher expertise and credentials
Non-US Teaching Certificate in Elementary Education
Bachelor's Degree in Education from University of Brighton
I'm Ms. Riot, a creative teacher (certified, qualified and experienced) from London, England. My teaching adventure began at university with the completion of my 4-year degree (Bachelor of Arts with Honours in Primary Education) back in 2007.
In the UK, we achieve our QTS (Qualified Teacher Status) through additional exams and proven experience which I also achieved in 2007. My dissertation allowed me to carry out research into how we can motivate young learners to want to read more. I completed one of my student teaching placements in Arizona, USA and I worked as the Literacy Lead for two summers at a not-for-profit camp in New York, USA.
As a classroom teacher, I developed creative classrooms where students felt safe enough to fail. My passion for reading also allowed me to develop a new career as a high school librarian, teaching reading lessons across the school. I have also taught students English up to the age of 16 at a prestigious online school.
More recently, I have worked within the learning department in a large museum, teaching at a range of online schools and designing curriculum for education resource companies. I also deliver lectures to trainee teachers.
At the heart of my teaching philosophy lies a belief that learning should be an adventure, sprinkled with curiosity and laughter. We can be serious about learning without it always being too serious.
In addition to my teaching career I have started multiple small businesses, run stores and worked for a digital marketing agency.Reviews
Self-Paced Course
$15
weekly or $60 for all content4 pre-recorded lessons
4 weeks of teacher support
Choose your start date
1 year of access to the content
Choose your start date
Ages: 12-17
